'Mobile Now Mandatory,' McKinsey Tells News Summit
Smartphones have become "the first truly personal digital reading device" and every news publisher today should be designing "mobile strategies for the long term", global consulting firm McKinsey and Company told the News World Summit in Paris Thursday. McKinsey partner Eric Hazan revealed the findings of a wide-ranging report on how the evolution of digital technology is affecting news consumption, based on a survey conducted in 15 countries across North America, Europe and Asia at the end of 2011. The report forecasts that by 2020, 80% of all media will be consumed digitally -- up from 50% in 2007. Hazan told the conference: "Digital is the only ticket to the future -- young generations are not coming back to paper."