Women are heavier users of social media sites than men, at least in the U.K., according to a new survey of 2,000 Brits by BT (British Telecom). Over half of female respondents said they use social network sites like Twitter and Facebook, compared to just 34% of men surveyed.
Female respondents were more likely to cite social media as their favorite thing about the Internet, with 18% of women saying that if the Internet disappeared they would miss social media most, versus 7% of men. Male respondents were more likely to say they would miss the convenience of online activities like Web-based banking.
Women were also slightly more avid online gamers, with 9% of female respondents saying they play casual online games, compared to 8% of male respondents. However the roles were reversed for online video, with 14% of men using video-sharing Web sites like YouTube, Flickr and Vimeo, versus just 6% of female respondents.
Elsewhere in the Commonwealth, another survey found that a not insignificant number of Australians are so enamored of social media that they take it into the most private of sanctums -- the toilet. The poll of 1016 Aussie consumers by the Australian Interactive Media Industry Association and Yellow Pages found that 6% of Australians post to Facebook or tweet while on the john. Thirty-six percent of Aussies use social media at least once a day, and 10% said they use it at least five times a day.
The toilet isn’t the only private context Aussies are using social media: in December a survey by Tick Yes found that 3% of respondents admitted to checking social media during sex. Of course, Yanks are just as obsessive in their social media use -- possibly more so. In June 2010 a survey by Retrevo found that 11% of U.S. social media users under the age of 25 admitted to interrupting sex to check social media.
Aussies heading for the dunny to do social media?
The redbacks under the toilet seat will be delighted for the company.