108.4 Million TV Households in the U.S.
According to Nielsen Media Research, the total number of television households in the United States (including Alaska and Hawaii) is estimated at 108,400,000. The new estimates took effect with the television week of September 1-September 7, 2003, meaning each national rating point will represent one percent of the total, or 1,084,000 television households.
This figure, which is projected to January 1, 2004, will be used for the entire 2003-2004 television season. The new estimate represents an increase of 1.7 million television households from the 2002-2003 season. Nielsen Media Research annually reports television household and persons estimates based on information from a variety of sources, including Claritas, the United States Census Bureau and Nielsen Media Research's samples.
Demographic estimates within U.S. TV households include:
| 2001-2002 | 2002-2003 | 2003-2004 | |
| Households | 105,500,000 | 106,700,000 | 108,400,000 |
| Persons 2+ | 269,880,000 | 272,040,000 | 275,580,000 |
| Women 18+ | 107,070,000 | 108,190,000 | 109,860,000 |
| Men 18+ | 98,560,000 | 99,020,000 | 101,540,000 |
| Teens 12-17 | 23,520,000 | 24,840,000 | 24,700,000 |
| Children 2-11 | 40,730,000 | 39,990,000 | 39,480,000 |
JACK LOECHNER
Center for Media Research
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