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The Best Marketing For The U.S. Marines
- Business Insider , Friday, June 1, 2012 10:30 AM
Forget the new ad campaign the Marines have been running. It pales in comparison to this photo essay with testimonials on what boot camp is like. It's hell, but in the paradoxical logic of youth, that's precisely what will entice young men (whose age of machismo may have preceded that of reason) to sign up. Oh, to be 18 again.
