Comment Marketing Techniques Without Being Spammy
Rand Fishkin tells us about white hat techniques -- comment marketing -- that marketers can use to gain the attention of the Web's most powerful influencers, and build strong relationships to cultivate long-lasting returns. For starters, remain consistent in the way you build awareness and trust, and contribute and add value to earn the recognition of readers. Don't try to build links and profiles, he explains. Fishkin also provides advice on how to disagree with the blogger. Go forth and conquer.