Another Black Friday? 'Teen Vogue' Promotes Back-To-School Saturday
In hopes of creating another national marketing day, Teen Vogue is promoting Aug. 11 as Back-To-School Saturday, a time when marketers and retailers will offer "young shoppers — and the parents who often pay the bills — sales, free samples and events in stores and malls," writes Stuart Elliott.
Two dozen advertisers are participating, including American Eagle Outfitters, Express, Guess, H&M, Maybelline New York, Staples, and Cover Girl.
The initiative was inspired by Fashion's Night Out, a national shopping event created by Teen Vogue's "big sister" Vogue in 2009.