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Will Google's Dominance Lead Searchers From The Most Relevant?

  • SFGate, Monday, June 4, 2012 1:36 PM

James Temple views Google's move to integrate Zagat reviews into Google+ as troubling because it turns Google from a search engine designed to direct users to the best places to meet their needs into a content company. He believes it gives Google greater incentive to steer consumers to its own products -- not necessarily the most relevant. And while onlookers have argued that Google has drifted from its original commitment, the move highlights the need for search engines to reinvent themselves as the Internet evolves, and executives who run the show should not make forever promises they cannot keep.

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