Cereal In A Bag Is Booming Business
Minneapolis-based Malt-O-Meal has made big sales gains in a mature market by making knockoffs of brands like Fruit Loops and selling it cheaper: its Tootie Fruities bear a striking resemblance to Froot Loops. Honey Nut Scooters could pass for Honey Nut Cheerios. Malt-O-Meal, recently became MOM Brands, and has benefited by offering a value proposition versus General Mills and Kellogg. "Once people try us, we have a very loyal group of consumers," said Chris Neugent, MOM Brands' chief executive. Between 2001 and 2011, Malt-O-Meal's annual sales climbed from $300 million to about $750 million. In 2009, it opened a cereal factory in North Carolina, a $275 million project. And over the past decade, it has spent $100 million boosting production capacity and efficiency at a big cereal plant in Northfield, Minn.
Recent Around the Net In Brand Marketing Articles
-
Marchionne Mea Culpa May 22, 8:05 a.m.
Fiat-Chrysler CEO Sergio Marchionne has apologized to Italian-Americans for using the term “wop” during a press ... -
Nike Rolls Out New Jerseys For Team England May 22, 8:05 a.m.
England's Three Lions team is the Nike Swoosh on their new home uniforms. England used to ... -
ComforPedic Campaign Says Sleep Keeps You Bright May 22, 8:05 a.m.
Simmons' ComforPedic mattress brand is getting its first national ad campaign, with TV spots featuring walls ... -
Eminem In Suit Against Facebook Over Ads May 22, 8:05 a.m.
Eminem's song publisher is suing Facebook and its ad agency, claiming they infringed the Detroit rapper's ... -
IBM's Watson Supercomputer As Marketing Consultant May 22, 8:05 a.m.
At the IBM Smarter Commerce Global Summit in Nashville this week, IBM plans to launch the ... -
Nutella Shuts Fan Site, Opens Social Media Nightmare May 22, 8:05 a.m.
Brands as disparate as Coca-Cola and Marmite embraced fan sites. Nutella maker Ferrero’s has gone the ... -
Macy's New Campaign May 21, 8:05 a.m.
Macy’s is rolling out Americana in a new marketing campaign throughout 850 stores that encircles Independence ... -
Barbie Is Househunting May 21, 8:05 a.m.
Toymaker Mattel has hired a team of interior designers to create three “dream houses” — in ... -
Forget Flicks, U.S. Will Export Machinery May 21, 8:05 a.m.
Crappy movies will not be the main U.S. export in coming years. The good news for ... -
Darden Testing New Bar Concept May 21, 8:05 a.m.
Darden Restaurants Inc. is testing a new bar concept called Atrium that serves a dual-branded Olive ...
Be the first to comment on "Cereal In A Bag Is Booming Business "
Leave a Comment