Ovation To 'Dance' On Facebook
Ovation, the network looking to merge art and pop culture, will offer nonsubscribers a chance to purchase a coming reality series for Facebook viewing. The series, “A Chance to Dance,” launches in mid-August.
Pricing has not been determined, but the seven episodes will be available for individual purchase or as a group on Ovation’s Facebook page, which has about 53,000 “likes.”
Episodes will be available after on-air debuts.
The network, owned in part by Hubbard Media Group, is in 51 million homes. Subscribers will be able to view the series at no charge via video on demand or a TV Everywhere platform.
“A Chance to Dance” producers include “American Idol” showrunner Nigel Lythgoe and son Simon. The show focuses on the selection of dancers, which a pair of U.K. choreographers hope to turn into a dance company.
Ovation will use the Facebook opportunity in an attempt to drive consumers to subscribe to operators offering the network, which include DirecTV and Dish Network.
The network has partnered with Milyoni, a company that bills itself as being able to “convert Facebook fans into customers.” Late last year, it worked with Adult Swim in the U.K. to offer episodes of five shows on Facebook.