Around the Net

Disney's Junk Food Ad Ban: No 'Big Gamble' Profitwise?

Disney's ban on ads for junk foods running against its kids' shows would have meant a loss of "less [than] a 10th of 1 percent of Disney’s total annual advertising sales" if it went into effect last year, according to Kantar Media estimates reported by Edmund Lee.

"Kantar’s estimates suggest that the change isn’t a big gamble for Disney, the world’s largest entertainment business," writes Lee.

Disney disputes the Kantar figure.

Read the whole story at Bloomberg »

Next story loading loading..