Disney's ban on ads for junk foods running against its kids' shows would have meant a loss of "less [than] a 10th of 1 percent of Disney’s total annual advertising sales" if it went into
effect last year, according to Kantar Media estimates reported by Edmund Lee.
"Kantar’s estimates suggest that the change isn’t a big gamble for Disney, the world’s
largest entertainment business," writes Lee.
Disney disputes the Kantar figure.