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How To Raise Profits Per Keyword
- PPC Hero, Thursday, June 7, 2012 12:15 PM
Marketers should conduct a profit analysis when testing cost per acquisitions (CPA) to put campaigns in a better spot for gaining return on investments, according to Rob Boyd. He serves up alternatives to generating leads with a bunch of keywords that perform at the specific CPA, and a group of keywords that probably drive volume, but at higher than desired costs.
