Adam Grossman has been named SVP Marketing and brand development for Fenway Sports Management (FSM) and the Boston Red Sox. Grossman will be responsible for directing strategic marketing and branding for FSM and the Red Sox, and Fenway Sports Group's portfolio of properties including Liverpool FC, NESN and Roush Fenway Racing. Grossman will report to FSM president Sam Kennedy and managing directors Billy Hogan & Mark Lev.
Prior to joining FSM and the Red Sox, Grossman served as SVP of public affairs for the Miami Dolphins. Grossman began his career as an intern with the Red Sox and rose through the ranks, becoming Special Assistant to President and CEO Larry Lucchino in 2004. He was promoted to VP marketing in 2008, where he was responsible for executing the ballclub's first season-long advertising and branding initiative.