Q&A: MLS' Digital World Domination
Soccer is still about goals, penalty kicks, yellow cards and blood, sweat and tears. But as Chris Schlosser, GM of MLS Digital, explains in this Q&A, what's also driving fan interest and marketing growth are iPhones, iPads, Roku, YouTube Kick TV, Twitter, Facebook, ExtraTime Radio podcasts, Adidas' miCoach Speed_Cell data tracker and MLS Live. "The growth in metrics we have seen has been incredible. This year alone, visits to our Web site are up 40%, mobile is up 200%, and fans are accessing more and more of our content across our system." Schlosser also quoted a recent ESPN poll showing that among 12-24 year olds, MLS and soccer is their second-favorite sport behind the NFL.