Disney has banned junk-food advertising during children's programming. But it also wants to brand "health food" with a Mickey Mouse label. The Monitor editorial argues that "the glass slipper doesn't quite fit." The writer got the opinion of Josh Golin, associate director of the Campaign for a Commercial-Free Childhood. “We think teaching kids to eat based on characters is counter productive,” he said, although he wanted me to make clear that he believed Disney’s overall announcement was positive, in large part because it shows that junk-food marketing has become stigmatized.