Elie Khouri Likes His Espresso Swissified
The National , Friday, June 8, 2012 8 AM
Can Elie Khouri stack up to George Clooney for pitching the Swiss Nespresso machine? While this article is about more than the over-caffeinated predilections of the Dubai-based CEO of Omnicom Media Group in the Middle East and North Africa, he does comment on the fact that he favors the Swiss rather than Italian espresso experience. "I'm surprised that a Swiss brand like Nespresso managed to conquer the world of coffee, as did an American brand like Starbucks. It's amazing, and it tells you the power of marketing," says Khouri. "That's what we do.”
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