Starcom MediaVest Licenses USA TouchPoints
The Media Behavior Institute this morning announced that Publicis’ Starcom MediaVest Group has signed up as a subscriber to its USA TouchPoints consumer media research analytics service. USA TouchPoints, which is a syndicated research product based on a highly regarded method developed in Europe, enables subscribers to plan and target consumers across all the media platforms they are exposed to throughout their day, including the ones they are exposed to simultaneously and/or sequentially. SMG has a history of being a first-mover on Madison Avenue in terms of embracing new and innovative research tools and techniques. The deal gives SMG access to use the data for everything from new business pitches, campaign planning and budget allocation to media buying and special projects for individual clients.