Pac-12 Sports Favors TV Everywhere Approach
The Pac-12 networks will have a TV Everywhere-style offering starting when the venture kicks off this August. Through authentication technology, subscribers will be able to access the content, including live games, on devices from iPads to connected TVs.
The networks, which include a national feed and six regional ones, have multiple cable operators as partners, giving the venture solid distribution from the start. However, DirecTV has indicated it won’t carry all seven offerings.
Silicon Valley-based Ooyala, which has worked with ESPN, will provide the backbone for the access-everywhere opportunity, which looks to include some dynamic ad insertion opportunities.
The Pac-12 wants to offer added content, such as press conferences and statistics a broadband user can customize related to team preferences, also looking to facilitate social TV conversation.
Larry Scott, Pac-12 conference commissioner, has indicated a commitment to build the brand outside the U.S. There are plans to develop broadband offerings beyond the borders, where the network feeds are not available.
The Pac-12 networks plan to offer 30-plus football games a season and 130 men’s basketball games.