Upfront Scorecard: CW First Net To Finish, Turner Coming On Strong
The CW was the first network to finish its upfront sales, with a total of about $400 million, an average 7% CPM increase, and volume down slightly from last year, writes Anthony Crupi. This
was the first year CW bundled mobile sales in with its linear TV package.
"According to multiple sources, Turner Broadcasting System on Wednesday began writing a flurry of business with a handful of major agencies, closing around 40 percent of its upfront deals," according to Crupi. "The company is commanding high single-digit CPM increases, putting it near the high end of the marketplace."