Clean Websites Deliver Higher Ad Recall
New research from Say Media and IPG Media also finds they deliver improved brand metrics and created a more positive impact on advertiser perception compared with cluttered, multi-ad environments. Sites with an uncluttered ad layout are perceived as more useful and trusted. Consumers spend twice as long with ads on clean, uncluttered web pages which feature ads from just one brand. According to Comscore, the average time spent on a web page is steadily decreasing, with users spending an average 40 seconds on a single page.