Vodafone Takes Control Of Mobile Coupon Biz Vouchercloud

Upping its stake to 57%, the operator will be able to more effectively compete, with subscriber loyalty schemes as seen with O2 UK’s Priority Moments. The Vouchercloud service offers discounts, codes and vouchers for a range of major retailers by using a smartphone's GPS system to locate nearby deals. A voucher can be downloaded onto a device with a single key press and shown to a sales assistant to redeem the discount. Vodafone did not disclose the financial details of the deal or when Vouchercloud would be integrated into its m-commerce services.

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