• The Sun Daily , Monday, June 11, 2012 8 AM

An alien spaceship hovers over a dusty, recession-hit Spanish town and is confronted by a young man looking up: "Now that we're down in the dumps, you think you can conquer us?" It's an ad for Mahou beer. And it is typical of new TV commercials in the struggling nation that aren't afraid to talk about the situation there. The new trend in advertising is meant to appeal to Spanish values of friendship, family, and proud resistance. Carlos Murillo, head of the Mahou account at Spanish advertising agency Sra Rushmore, said the aim was to lift viewers' spirits. "It is true this is a difficult time, it is true the news is not so good but I think we all have a lot of other reasons to find a bit of optimism, a bit of happiness, really that is the message."

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