Report: Online Video Spending Hits $158 Million in the UK
Brand-e.biz, Monday, June 11, 2012 10:48 AM
In the UK, online video advertising was worth $158 million in 2011, and $147 million in Germany, according to IAB Europe’s annual AdEx Benchmark survey of 14 markets in the region.
Among the survey’s other findings: online video advertising accounts for 8.2 percent of the European online display market. In Sweden, video represents nearly 10 percent of display.
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