Shriners Hospitals For Children Launches Campaign
Shriners Hospitals for Children, a network of non-profit pediatric care facilities specializing in orthopaedics, burns, spinal cord injuries and cleft lip and palate, is launching an integrated marketing campaign, "Love to the rescue." The initiative is designed to raise awareness of Shriners Hospitals for Children and support their mission of caring for children by driving donations.
The campaign includes national television commercials featuring Shriners Hospitals for Children patients. The ads will air on more than 25 channels, including
CNN, Fox News Channel, TBS and E!. The campaign also includes online advertising and direct mail marketing. Public relations efforts will help tell the Shriners Hospitals for Children story through
national and regional media.