Lexus Title Sponsor For Virtual U.S. Open
Lexus has partnered with the USGA (United States Golf Association) and WGT, the makers of the largest online golf game, to promote its RX SUV. Lexus returns as the title sponsor for the 2012 Virtual U.S. Open, running a campaign targeting younger demos. The Virtual U.S. Open is part of the digital experience at www.usopen.com, where fans can play the virtual Olympic Club of San Francisco's Lake Course, the venue of the U.S. Open happening June 14-17. The interactive Lexus campaign includes digital video ads, branded in-game tee markers, flagsticks and wind indicators. All fans get a virtual avatar with a Lexus-branded golf shirt and hat.