LG USA, the U.S. Environmental Protection Agency and DoSomething.org are teaming up to get tweens and teens to invest in the idea of saving energy over the summer.
In a new initiative called Team Energy Star, the company and organizations are encouraging kids to work with their families to implement money- and environment-saving actions and share their passion for green thinking and behavior.
Continuing an environmental theme begun when the animated movie version of “The Lorax” was released this year, the effort uses the Dr. Seuss character as a central part of its visuals.
Through the program, youths are encouraged to head to a dedicated section of the EPA’s Energy Star web site to register and download materials (including activity books, a home check-up kit and a Lorax moustache-making kit). Their essays and stories will be shared through the website and other social media channels.
Through the Team Energy Star Challenge teens and tweens will be encouraged to share their energy savings stories, with the potential to win recognition from the EPA as well as prizes (including phones, televisions and other electronic devices) from LG. DoSomething.org will manage the outreach and campaign while LG is playing more of a background role as the exclusive sponsor of prizes.
“LG is an Energy Star Partner of the Year, and we’re proud of our role as a leader in environmental sustainability,” LG representative John Taylor tells Marketing Daily. “This is our way to give back to the community and show our support for Energy Star.”