News Brief

Mattel Unveils Barbie, Fisher-Price Licensing Plans

Mattel, which has been focusing on expanding its brands across more product categories, is unveiling a broad expansion strategy.

In addition to its previously announced Barbie apparel line, which will be sold at Walmart and Kmart, new offerings include Monster High with a new middle grade book series with Little, Brown Books for Young Readers; Hot Wheels, with a new diecast partnership with Saban Brands, and Fisher-Price with baby gear, layette, infant accessories, publishing, music and party.

Recommend (5) Print RSS
All content published by MediaPost is determined by our editors 100% in the interest of our readers ... independent of advertising, sponsorships or other considerations.