New Internet TLDs To Change Search, Advertising
The Internet Corporation for Assigned Names and Numbers (ICANN) Wednesday released a list of generic top-level-domain (gTLD) names for which companies and organizations applied. It means moving beyond standard .com URL addresses to a more custom approach.
Brands can now have their own string of top-level domain names; consumers will soon have a new way to search for URLs. The process, however, could initially confuse search engine marketers and online advertisers.
Each applicant for more than 1,900 TLDs paid $185,000 to apply. If granted, a minimum annual renewal fee for each name of $25,000 to keep the suffix applies. ICANN will evaluate the names in groups of 500, and could delegate strings as early as January 2013. The process will likely take next year to complete, as the companies and governments will have an opportunity to object.
Google applied for about 100 names under the applicant name Charleston Road Registry Inc., submitting requests for .ads, .android, .chrome, .car, .cloud, .corp, and dclk. The company also applied for .and, .blog, .baby, .book, .buy, .dog, .film, and .fun. Few surprises came from Microsoft. Aside from the company's namesake, it submitted names for .bing, .docs, .hotmail, skype, .windows, .office, .xbox, and .live. It also submitted a request for .skydrive, and .azure.
Apple submitted for .apple. Russian search engine Yandex submitted for the name .yandex. Verisign applied for transliterations of .com and three IDN transliterations of .net. The applications represent 12 of the 14 gTLD applications Verisign submitted. Consumer products goods (CPG) companies jumped in, too. L'Oreal applied for .garnier.
Could these new TLD suffixes change search engine marketing?
A discussion on the forum Webmasterword.com suggests the "limit of 1,000 such suffixes a year will mean a lot of frustrated people when they seek an ending that doesn't exist, yet." Some search marketers expressed concern about spam, while others pointed to organic ranking for URLs with .google in the name.
Recent Online Media Daily Articles
-
New Stanford Initiative Helps Browser Developers Refine Cookie-Blocking June 19, 7:35 p.m.
Privacy advocates at Stanford on Tuesday unveiled a new initiative that could pave the way for ... -
Facebook Aims To Simplify Page Analytics June 19, 5:52 p.m.
In its latest step to simplify advertising and marketing on Facebook, the company on Wednesday announced ... -
Powley Tapped As iCrossing CEO June 19, 5:32 p.m.
Catching agency watchers off guard, Don Scales is stepping down as CEO of iCrossing, effective immediately.Stepping ... -
Twitter Gets Social With Viacom June 19, 5:21 p.m.
Twitter took another step Wednesday toward supporting television. The social-media company signed a partnership with Viacom ... -
Digital, Alternative Media Revs Forecast To Hit $436B By 2017 June 19, 3:01 p.m.
Various types of mobile marketing and advertising accounted for nine of the top 10 fastest-growing digital ... -
Acquisitions Flourish, Google To Seek Equity Firm To Further Deals June 19, 1:24 p.m.
Google is considering alliances with private-equity firms to help structure acquisition deals, but the tech company ... -
Millennial Expands Video Ad Options June 19, 11:44 a.m.
Mobile ad network Millennial Media is stepping up its video ad offerings with the launch of ... -
CIMM Issues Request For Data, Cross-Platform Metrics June 19, 9:29 a.m.
The Coalition for Innovative Media Measurement (CIMM) said it has issued a request for proposals involving ... -
Heads Or Tails: Facebook Grows A Long One, Surpasses 1 Million Advertisers June 19, 7:48 a.m.
Facebook has reached an important ad industry milestone, becoming one of the few mega platforms to ... -
Consumer Action: Most Web Users Want Control Over Tracking June 18, 8:20 p.m.
Most Web users have expectations about privacy that appear to be at odds with current practices ...
Be the first to comment on "New Internet TLDs To Change Search, Advertising"
Leave a Comment