Self Mag To Launch Branded Fitness Products
Adweek, Wednesday, June 13, 2012 4:39 PM
In the first Conde Nast magazine deal resulting from the arrangment the company made with Freemantle Media last summer, Self magazine will release a line of Self-branded fitness products
like weights and yoga mats, Emma Bazilian reports.
Conde Nast brought Freemantle, "the licensing and marketing arm of the company behind shows like 'American Idol,'" onboard to "to do
licensing for Self, Golf Digest, and Epicurious, involving everything from product extensions to digital and TV initiatives, as the publisher looks to gin up new revenue streams," writes Bazilian.
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