Lexus Looks For Big Sales Boost
Lexus hopes new products help it recover from last year’s sharp sales slide. Long the U.S. luxury sales leader, Lexus suffered a sharp decline in 2011 under an assault by key German rivals compounded by the production cuts that followed Japan’s devastating earthquake and tsunami. The Toyota subsidiary wound up in third place for the year, behind both BMW and Mercedes-Benz. Lexus officials are anticipating a sales increase of as much as 25% for all of 2012, along with a several- point increase in market share.