The Beebs Sells Perfume To Arden

Justin Bieber‘s perfume, Someday, has just been sold to Elizabeth Arden. The perfume was also the leading selling new fragrance of 2011. Later this year a second fragrance is due: Justin Bieber’s Girlfriend. Bieber wants the fragrance sold as a not-for-profit venture to benefit charity, but Arden is obviously not in that category. Read on. But expect no further clarification on this than you got about the origins of humanity from "Prometheus."

Read the whole story at Forbes »
Tags: retail
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