Chevy Backs Sportsman 'Made In America' Series
The Sportsman Channel has a deal with Chevrolet that includes exposure in on-air promos for programming launching later this month. The network, which targets hunters and anglers, is
using a “Made in America” theme for its debut programming.
Spots end with a plug for the Chevy Silverado, tabbed the “official truck of the outdoors.” The Silverado will be the presenting sponsor of the “Made in America” premiere week, as the Sportsman Channel launches 22 new series. Chevy was part of a previous sponsorship effort with the network, where it began advertising in April.
The campaign, which launches June 25, includes the on-air spots and ads in niche print and digital properties owned by InterMedia Partners, which is also Sportsman Channel’s parent. The network, which is in about 31 million homes and recently became Nielsen rated, has produced a lengthy advertorial to run in magazines such as Guns & Ammo and Fly Fisherman.
Chevy sponsors a "Silverado Saturdays" four-hour programming block on the Outdoor Channel, a Sportsman Channel competitor.
The Sportsman Channel has been trying to add more non-endemic advertisers and has prime-time programming blocks sponsored by 5-Hour Energy and Nikon. MJ Cavanagh heads ad sales for the network and IMO-owned GMC, the Gospel Music Channel.
Gavin Harvey, who once oversaw the Outdoor Life Network, has been CEO of Sportsman Channel since mid-2010. In the past few
years, the network has seen its distribution rise by about 6 million homes.
Recent MediaDailyNews Articles
-
Fox May Stream Super Bowl On Authenticated Basis June 19, 9:04 p.m.
The past two Super Bowls have been streamed free online, but Fox may offer a type ... -
Univision, 'Variety' Team For Original Content June 19, 5:43 p.m.
Reflecting the growing size and importance of the U.S. Hispanic market, TV broadcasters have been moving ... -
UK Ad Spend Forecast To Hit $20B June 19, 5:40 p.m.
The pace of ad spending in the UK is picking up. Measured media expenditures in the ... -
3 Innovation Lions Awarded, Barbarian Grabs Grand Prix June 19, 1:33 p.m.
The Barbarian Group has won the Lions Grand Prix Award for Innovation, a new award category ... -
Cable Upfront Begins, Final Take Projected At $9.8B June 19, 12:07 p.m.
Following most of the broadcast upfront deal-making, many cable networks have been inking and completing upfront ... -
Shazam Launches Service To Measure TV Campaigns June 19, 10:49 a.m.
On the heels of other social media apps looking to help out TV brand advertisers with ... -
GM Returns To Oscars, Drives 5-Year Deal June 19, 10:16 a.m.
General Motors and the Oscars telecast are back in business.The Detroit carmaker said Wednesday that it ... -
Cannes King: Omnicom Earns Most Medals, Media Agency Of Year June 19, 9:34 a.m.
Omnicom’s OMD Worldwide was the most medaled media network at the Cannes ad festival this year, ... -
Consumers Tag Costco, Movado As Most Promising Brands June 18, 6:09 p.m.
Costco, Cisco and Movado are the three most financially promising pure-play, publicly traded brands in the ... -
'Voice' Sings To Consistent Beat June 18, 5:57 p.m.
One of the biggest shows on broadcast television finished its spring edition pretty close to where ...
Be the first to comment on "Chevy Backs Sportsman 'Made In America' Series"
Leave a Comment