Athletes In Their Undies
USA Today, Friday, June 15, 2012 10:30 AM
It's all about jocks in jocks as basketball player Dwight Howard is now showing up in Adidas ads for its new line of performance underwear. Quarterback Cam Newton appeared in his Under Armour briefs on a Times Square billboard. Soccer star David Beckham...enough about him, as we've seen more of his body than has his masseuse. Quarterback Tim Tebow is pitching Jockey (which one assumes had to be cleared by his cleric as it comes close to the sin of vanity.) The target of these ads? Women, who make more than 40% of male underwear purchases, per Jockey.
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