Massachusetts Office of Travel and Tourism; Connelly Partners

The Massachusetts Office of Travel and Tourism (MOTT) selected Connelly Partners as its agency on record to further develop its brand and profile. The agency will coordinate MOTT’s advertising, design, digital, social media, and public relations. The agency, which has held MOTT’s destination marketing contract since 2008, prevailed in a RFP process initiated in March. The contract has a maximum term of four years.

Tags: accounts
Recommend (1)
  • BIZ DEV: California Tobacco Control Program Taps Duncan/Channon As AOR

    The California Tobacco Control Program has chosen SF-based independent agency, Duncan/Channon, as its advertising agency of record. Rubin Postaer and Associates previously handled the account. The state program, whose mission is to reduce the health impact and premature deaths due to tobacco use, selected the agency to handle advertising strategy, ...
  • BIZ DEV: MRM//McCann Wins Cisco

    MRM//McCann was named global demand generation agency of record for Cisco, following a review. There was no incumbent on the work. The agency, part of McCann Worldgroup, has been charged with elevating and expanding Cisco's demand generation activity on a global level. Work is being led from MRM//McCann's Salt Lake ...
  • BIZ DEV: SS+K Wins The New Yorker

    The New Yorker hired SS+K as its agency of record, following a review. The magazine, owned by Conde-Nast, debuted a redesigned and replatformed web site last week and made all of its content, from 2007 until now, free online in a limited open-access period. This fall, The New Yorker will ...
  • BIZ DEV: The Integer Group Wins Transamerica

    Transamerica tapped The Integer Group as its lead brand agency, following a review. JWT previously handled the account. The company charged the Omnicom Group agency with helping to build its brand with each of its key audiences: consumers, intermediaries and customers. "The Integer Group has demonstrated innovation and creativity in ...
  • BIZ DEV: Georgia-Pacific Adds Four New Agencies To Its Roster

    Georgia-Pacific's North American consumer business has added to its roster of agencies. The company selected Cutwater, San Francisco; Deutsch LA; Droga5, New York; and The Martin Agency, Richmond, Virginia, to develop campaigns for six brands. Working with Michael Lee of Madam to develop an initial set of prospects, the company ...
  • BIZ DEV: VML Wins Sporting Kansas City

    Major league soccer team, Sporting Kansas City, tapped VML as its marketing partner to provide strategic planning and consulting for sponsorship activation. The partnership is slates to last for three years. "Together, VML and Sporting Kansas City will offer the ability to leverage innovative technology to not only engage consumers, ...
  • BIZ DEV: Giant Spoon Scoops Up Keek's Media And Marketing Account

    Keek, a mobile video social network, awarded its media and marketing account to independent agency Giant Spoon, following a review. Keek members create and interact with videos up to 36 seconds long and 111 characters of text, in either public or private views. "Giant Spoon provides the ability to be ...
  • BIZ DEV: Zimmerman Advertising Gets Lucky, Named Media Planning And Buying AOR For Lucky Brand

    Following a review, Zimmerman Advertising was named online and traditional media planning and buying agency of record for Los-Angeles-based Lucky Brand, a manufacturer of men and women's denim, fashion and accessories. In addition to media planning and buying duties, Zimmerman's zSocial unit will handle Lucky Brand's social media activation. A ...
  • BIZ DEV: Anomaly Wins Duracell

    Anomaly scored additional work for Procter & Gamble when it was named lead creative agency for Duracell. The agency will handle both traditional and digital work, which was previously handled by The Acme Idea Co. and Saatchi & Saatchi, respectively.
  • BIZ DEV: Publicis Kaplan Thaler Wins Red Lobster

    Red Lobster tapped Publicis Kaplan Thaler as its creative agency of record, following a review. Grey previously handled the account. Publicis Kaplan Thaler bested Barkley, The Martin Agency and Olson for the win. New work will debut in 2015.
>> Accounts on the Move Archives