MundoFox Attracts Toyota, L'Oreal Before TV Launch
MundoFox, the new U.S. Spanish-language network that debuts in August, will air a movie trailer for "Won't Back Down" -- a promotional effort by sister company 20th Century Fox, about two mothers trying to change an inner-city school. It will also run commercials from at least 12 charter advertisers, including L'Oreal, Toyota Sales USA and T-Mobile USA.
In addition to TV ads, client buys include custom "capsules" on air, Web chats with actors and actresses, integration with host segments around airings of movies, placement in prime-time shows and appearances in digital and social-media venues hosted by the network.
MundoFox has a strategy to attract more male viewers; it is airing “teleseries” that emulate action shows like “24” or “Bones.” Among the entries: "Kadabra," a high-action drama series is already popular in Spanish-language broadcasting, and "El Capo," a drug-cartel billed as the most expensive series ever made for TV in Colombia.
Recent Around the Net In Media Articles
-
Discovery Network Launches Video Network Aimed At Young Men May 23, 1:17 p.m.
Discovery Network is looking to snare a young, male-centric audience online with the launch of its ... -
'Inquirer' Staffers Charge Philly.com With Cannibalizing May 23, 1:17 p.m.
“It’s basically outright warfare going on,” says one source. “None of us wanted to be part of ... -
CBS Adds 'Bad Teacher' Series May 23, 11:32 a.m.
CBS' plan for five new sitcoms for the upcoming season just moved to six. The network ... -
Cable Network Name Changes Could Mean Drama for Pay-TV Operators May 22, 4:38 p.m.
Cable networks are changing their names in an effort to grab more viewers and advertising dollars. ... -
ESPN Layoffs Could Number 300-Plus May 22, 4:38 p.m.
ESPN is axing a single-digit percentage of its global workforce, a move that could pink-slip 300-plus ... -
CBS Nets Tony Awards Through 2018 May 22, 11:51 a.m.
CBS has reached a new broadcast agreement with the Broadway League and the American Theatre Wing ... -
TV Networks Concerned Over Nontraditional Competition May 21, 5:09 p.m.
The day has come when TV networks not only have to compete with fellow networks with ... -
New Media Replaces Old In New York's Times Square May 21, 5:09 p.m.
Yahoo, the giant Web company that agreed on Sunday to buy Tumblr for $1.1 billion, is moving ... -
A First: Pay TV Loses Subscribers May 21, 8:14 a.m.
Video subscriber gains in the first quarter of 2013 by top U.S. service providers were not ... -
In Address, 'N.Y. Times' CEO Hails Paywall Advance May 20, 3 p.m.
In a commencement address to business students at Columbia University, New York Times CEO Mark Thompson ...
Be the first to comment on "MundoFox Attracts Toyota, L'Oreal Before TV Launch"
Leave a Comment