YouTube Bows Bilingual Channel Aimed at Latinos

YouTube debuted its bilingual channel UnoDosTres on Friday, officially premiering the channel with a documentary series profiling the private life of popular Colombian singer-songwriter Juanes, which includes some concert footage and impromptu performances in smaller venues, like local bars. YouTube will also offer fans the chance to interact with Juanes through a live meeting via GoogleHangout.

UnoDosTres is a joint project of the IconicTV company, director Jessy Terrero and executive James Cruz. The channel is designed to attract young Hispanics in the U.S. Its official launch was last Friday.

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