YouTube Bows Bilingual Channel Aimed at Latinos
YouTube debuted its bilingual channel UnoDosTres on Friday, officially premiering the channel with a documentary series profiling the private life of popular Colombian singer-songwriter Juanes, which includes some concert footage and impromptu performances in smaller venues, like local bars. YouTube will also offer fans the chance to interact with Juanes through a live meeting via GoogleHangout.
UnoDosTres is a joint project of the IconicTV company, director Jessy Terrero and executive James Cruz. The channel is designed to attract young Hispanics in the U.S. Its official launch was last Friday.