Internet Video To Grow Four Times In Next Four Years
Internet video will play a major role in the quadrupling of the Internet over the next four years. That traffic growth from 2011 to 2016, according to Cisco’s latest report, will be driven by a proliferation in devices. Cisco projects that by 2016 the number of network connections will reach nearly 19 billion -- up from 10 billion last year, due to the growth in tablets, mobile phones and other smart devices.
Video will drive the growth. Cisco said to expect about 1.2 million video minutes to travel the Internet every second by 2016. “Globally, there are expected to be 1.5 billion Internet video users by 2016, up from 792 million Internet video users in 2011,” Cisco said.
Last year, computers accounted for 94% of Web traffic, and that share should drop to 81% by 2016 as more traffic rides on devices like tablets and smartphones. That figure underscores how quickly handheld devices are becoming the gateway to the Web for many consumers. Connected TV usage will also rise and will account for more than 6% of global consumer traffic, up from 4% last year. What’s more, this will account for 18% of Internet video traffic, up from 7% last year.
Recent Video Daily Articles
-
Tremor's VideoHub Gets MRC Nod for Its Viewability Tech May 20, 3 p.m.
A certain big segment of the ad business still gets bugged about viewability issues—it sounds ridiculously ...
-
Too Much of A Soap Thing: 'All My Children,' 'One Life to Live' Will Lengthen Time Between New Episodes May 17, 1:22 p.m.
There’s something interesting to be learned—maybe—from the revelation that fans of the new online versions of ...
-
The Wonders and Contradictions of Counting Audiences May 16, 2:10 p.m.
The emerging digital age is nothing if not contradictory and filled with its own ironies, and ...
-
Networks Want a Better Accounting of All That Television Online May 15, 2:15 p.m.
Editor's Note: This story incorrectly refers to Nielsen Online Campaign Ratings as the data source for ...
-
The Private World of Broadcast Upfronts May 14, 3 p.m.
The new broadcast network schedules being announced this week include the typical ballyhoo, but it seems ...
-
My Advertisement For Online Advertisments May 13, 2:40 p.m.
I bristle at the notion of watching commercials for fun, but I bristle at a lot ...
-
Those Vine Videos Do Get Around, A New Study Says May 10, 9 a.m.
Unruly, the company that tracks video sharing, reports this morning that five Vine videos are shared ...
-
'Made for Web' Content Work Just Fine For Advertisers, Says New Tremor Video Research May 9, 10:08 a.m.
Some of online video’s top content makers spent all of last week showing advertisers their new ...
-
Baseball's Highlights Get Some Highlighted Exposure May 8, 8 a.m.
If you haven’t see it already, you will soon: Major League Baseball video clips will start ...
-
Wait! You Mean You Can't Always Get What You Want? May 7, 3:29 p.m.
You can’t always get what you want was the name of a classic Rolling Stones song ...
Be the first to comment on "Internet Video To Grow Four Times In Next Four Years"
Leave a Comment