Coors Agency Adds New Creative
Cavalry, a new Chicago advertising agency formed specifically to handle Coors beer brands, announced Monday it has tapped Jim Larmon as its inaugural chief creative officer. Larmon is a six-year-veteran of DDB Chicago, where he headed up advertising for Capital One. He joins Cavalry charged with creating advertising for Coors Light and Coors Banquet. The dedicated WPP agency was launched this month after winning the accounts from DraftFCB Chicago.