Data: Facebook's Footprint On Nearly Half Of Web
How big is Facebook’s footprint? Worldwide, nearly a quarter -- 24.3% -- of the Web’s top 10,000 sites now feature some form of official Facebook integration on their homepages. That’s according to a new study from site monitoring service Pingdom, which also finds that, when you also include basic links to Facebook, the number goes up to 49.3%. (The company’s official like button, in case you were wondering, is now featured on 7.3% of these sites.)
Yes, Facebook is clearly becoming a “part of the Web’s DNA,” as Pingdom puts it, and, as TechCrunch notes, “it’s far ahead of its competitors.” That said, the number of sites that integrate Facebook seems to have remained relatively stable -- or flat -- over the last year. “Almost exactly one year ago, BrightEdge, for example, reported that it found some form of Facebook integration on about 47% of the Web’s top 10,000 sites,” TechCrunch notes.
In Pingdom’s study, Twitter is only featured on 10% of homepages in the top 10,000. Around 4.3% of these sites use Twitter’s official share button. Yet, adds TechCrunch: “Despite these relatively low numbers, it’s worth noting that 41.7% of sites feature links to Twitter -- a number that isn’t that different from Facebook’s.”