Around the Net
There's An App For That: The State Of The Air You Breathe.
- The New York Times, Tuesday, June 19, 2012 12:32 PM
The American Lung Association is targeting a young audience – 18- to 40-year-olds – with a PSA and app that provides current quality of air in one’s neighborhood.
“State of the Air” provides ozone and particle pollution levels, along with future weather forecasts. Users can receive alerts when air quality reaches a level deemed by the EPA as unhealthy for those with respiratory problems. A TV spot shows a young man who collects jars of air from places he’s visited throughout the years.
