Facebook Names Agency 'Creative Council'
In its aggressive effort to woo advertisers and agencies, Facebook last year launched Facebook Studio, site showcasing the best examples of creative campaigns on the site. Following its rocky IPO last month and increased skepticism about its ad model, the company needs to the support of the ad community more than ever.
To that end, Facebook has launched the Creative Council, a new initiative bringing together top executives from more than a dozen agencies “to serve as a sounding board for both Facebook product ideas and key agency needs,” according to the social network.
Announced at the Cannes Lions ad festival, Council members include Dave Droga, founder and CEO of Droga 5; Colleen DeCourcy, founder and CEO, Socialistic; Mark Tutssel, CCO, Leo Burnett; and James Hilton, CCO, AKQA. (The Creative Council serves as a counterpart to the Client Council Facebook announced last year at Cannes.)
In addition, the company rolled out Facebook Studio Edge, a new section within Facebook Studio meant to keep agencies up to speed on the social network’s latest products and practices. It will allow people to take 10-15 minute interactive courses on topics such as Pages apps, and ads. Beyond that, Facebook Studio’s directory of agency listings will now also highlight listings for individuals.
The full list of Creative Council members is below:
David Droga, Founder/CEO, Droga5
Nick Law, CCO, R/GA
Jeff Benjamin, CCO, JWT
Colleen DeCourcy, Founder/CEO, Socialistic
Linus Karlsson, CCO for Global Brands, McCann
Mike Lazerow, Co-Founder/CEO, Buddy Media
Rob Feakins, CCO/President, Publicis
Mark Tutssel, CCO, Leo Burnett
Amir Kassaei, WW CCO, DDB
Mark Waites, CCO/Founder, Mother
Toshiya Fukuda, CEO ECD, 777
James Hilton, CCO, AKQA
Rob Reilly, CCO, CPB
Tor Myhren, CCO, Grey