Facebook Names Agency 'Creative Council'
Facebook has launched the Creative Council, a new initiative bringing together top executives from more than a dozen agencies “to serve as a sounding board for both Facebook product ideas and key agency needs,” according to the social network.
Announced at the Cannes Lions ad festival, Council members include Dave Droga, founder and CEO of Droga 5; Colleen DeCourcy, founder and CEO, Socialistic; Mark Tutssel, CCO, Leo Burnett; and James Hilton, CCO, AKQA. (The Creative Council serves as a counterpart to the Client Council Facebook, announced last year at Cannes.)
In addition, the company rolled out Facebook Studio Edge, a new section within Facebook Studio meant to keep agencies up to speed on the social network’s latest products and practices.