Maine Lobstermen Struggle

The Maine soft-shell lobster has an identity crisis. Will renaming “soft-shell” lobsters help better market the state’s lobster industry? Maine's Lobster Advisory Council, as part of a broader initiative to rebrand Maine lobster to increase demand and boost prices, is considering recasting the name of the soft-shell lobster. "Not that many people have nice things to say about soft-shells," John Sauve, a consultant for the Lobster Advisory Council and president of the Food and Wellness Group in Portland, said last week at a meeting of lobstermen.

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