The Vertical Integration Of Bob Greenberg
Bob Greenberg’s presentation at this year’s Media Lions in Cannes, France, is just about as functionally rambling as the one he presented last year. Last year, it was about how “functional integration” was transforming the agency he founded 35 years ago, R/GA, and how he was going to manage it through the next 10 years.
This year, he was using it to explain the genius of some really powerful consumer brands, including Apple, Google and Amazon. And oh yeah, Nike, which is why he was sharing the billing, and the stage, at this year’s Festival of Creativity, with Nike Digital Sport Vice President Stefan Olander. On that note, he introduced Olander to present.