• by Tyler Loechner  @mp_tyler, Joe Mandese  @mp_joemandese, June 21, 2012

AvatarLabs, an Encino-based digital agency, was named the 2012 Agency of the Year: Digital Creative by thinkLA. The second annual thinkLA Interactive Gala awards were held in Los Angeles earlier this month.

“To be named as the Agency of the Year: Digital Creative is a great honor,” stated Rex Cook, founder and executive creative director of AvatarLabs.  The company was also a finalist in the "Best Use of Display Advertising" category.

AvatarLabs was most recently responsible for their development of the digital campaign for the blockbuster movie “The Hunger Games.” The company is also known for digital campaigns for high-profile Hollywood productions, including Fox’s “Avatar,” Warner Bros.’ “The Dark Knight,” and several of the “Harry Potter” films. AvatarLabs develops campaigns utilizing online ads, websites, social media, mobile apps, “viral” marketing, motion graphics, digital marketing strategies and content production.