Twitter Nixes "Replies" From "Verified Accounts"
Twitter just announced that verified accounts -- i.e., those of brands, celebrities, sports stars, politicians, and the like -- are now available with or without replies. Verified accounts will be set to “No replies” by default, which means that everyone else won’t see any @ replies tweeted by the account. “This simplified profile, which we’re rolling out to verified accounts over the coming weeks, makes it easier to understand what kind of content the user shares on Twitter, and what Tweets you’ll see if you follow them,” explains Twitter’s company blog.
Unfortunately, “one of the most endearing qualities a … verified Twitter account can have is user engagement,” argues WebProNews. “Sure, it’s interesting to follow [such accounts] for the humor, the information, or the insight into their day-to-day lives. But if [a] Twitter account is enough of a BFD to be verified, and they still take the time to respond to the little man -- well, they’re special.”
The change won’t have much of an impact on brands and celebs that were big on replies in the first place. “But for some high-profile Twitter users, copious replies are the norm,” WPN adds. “For those users, this will most likely prove to be a great new feature.”