40% Said To Prefer Print Magazines To Digital
The Drum, Wednesday, June 20, 2012 12:21 PM
Media website, Press Gazette, reports that the YouGov SixthSense research questioned participants on several aspects of their magazine consumption habits. And it found that women in particular have a “strong affinity for print”, with 45% plumping for the physical format over digital; 41% said they liked the look and feel of printed magazines; and 36% said they liked the "convenience" of print magazines. Nevertheless around half of all those surveyed said they were buying magazines less frequently – 27 % of men and 34% of women attributed this to expense.
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