Nike Campaign Is First To Be Banned From Twitter

The sportswear firm has been ordered to stop a Twitter marketing drive involving England football stars Wayne Rooney and Jack Wilshere following a complaint, according to guardian.co.uk. For other organisations planning their own social media initiatives, the case provides some clarification as to how brands are able to use prominent Twitter users to spread their message. The ASA told Nike the problem was that tweets were not clearly identifiable as promotional material; for instance, by including ‘#ad’ in the messages.

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