'Atlantic' Digital Move Threatens 'FT,' 'Economist'
Quartz, which will launch in September, is primarily aimed at tablet users and is free of charge. It will target the international business class that lives life on the move. “If you look at the business people operating in this new economy, they are people who are in a sense post-national,” Justin B. Smith, president of the Atlantic Media Company toldThe Independent. “They spend more time outside their own countries, they are on aeroplanes all the time, they’re borderless and living mobile existences.” Other news organisations will watch Quartz as a potential model for digital news provision.