Most Bizarre Juxtapositions Of Brand Messages In The Introduction Of A Cannes Presentation
It has to go to Akira Kagami, founder and president of Japan’s Dentsu New School, who began his intro by showing some amazing life-saving technology and data developed and distributed by Honda to help people navigate exit routes following the Japanese earthquake and tsunami. It ended with him introducing Hello Kitty. I kitty you not.
Noting that Hello Kitty has grown into a beloved, global merchandizing character – especially among girls and even older women – Kagami gasped, “It’s a miracle.”
More of a miracle than Honda’s technology saving the lives of disaster victims? Now I have a new reason to be confused about the popularity of the Hello Kitty brand.