SocialVibe, a Los Angeles-based digital advertising technology company, Thursday announced the addition of John Capano as CMO, Brett Lofgren as CRO, and Bob Lonigro as VP of sales. Capano will join SocialVibe's Los Angeles headquarters, while Lofgren and Lonigro will both be based in New York. The new leaders are expected to help the company expand as a "scalable and effective engagement advertising solutions" provider to brands and publishers. The moves are effective immediately.
“John brings a diverse set of marketing skills ranging from business-to-business brand building, direct response, and digital media expertise,” said SocialVibe CEO Todd Tappin. "He has a proven track record of leadership, both within an organization and from an industry perspective." Capano most recently worked at Wunderman as the senior vice president of digital strategy.
Tappin continued, "John's experience has already translated into tremendous momentum in the developement of our marketing strategies." These additions to the company come at a time of "rapid growth" for SocialVibe, and the company expects to maintain the momentum.
Even though Capano will be at the company's headquarters in Los Angeles, Tappin says, "[He] will frequently be in New York, where we have a large concentration of customers and our sales team."
Both Lofgren and Lonigro join that sales team with strong backgrounds. Lofgren will oversee the global sales team out of New York. He previously worked as CRO of the Epic Media Group. Lonigro, a longtime advertising veteran, previously worked as VP of media sales at Blue Noodle.
“Brett brings his exceptionally successful and broad sales leadership,” stated Tappin. “[And] Bob brings his successful digital media experience.” Both are seen as quality additions to the company.
“We are thrilled and fortunate to have Brett, John, and Bob join the SocialVibe team. All three provide an exceptional level of industry insight, expertise, and track record that our customers have come to expect from SocialVibe,” Tappin stated.