John Capano Joins SocialVibe Los Angeles as CMO
SocialVibe, a Los Angeles-based digital advertising technology company, Thursday announced the addition of John Capano as CMO, Brett Lofgren as CRO, and Bob Lonigro as VP of sales. Capano will join SocialVibe's Los Angeles headquarters, while Lofgren and Lonigro will both be based in New York. The new leaders are expected to help the company expand as a "scalable and effective engagement advertising solutions" provider to brands and publishers. The moves are effective immediately.
“John brings a diverse set of marketing skills ranging from business-to-business brand building, direct response, and digital media expertise,” said SocialVibe CEO Todd Tappin. "He has a proven track record of leadership, both within an organization and from an industry perspective." Capano most recently worked at Wunderman as the senior vice president of digital strategy.
Tappin continued, "John's experience has already translated into tremendous momentum in the developement of our marketing strategies." These additions to the company come at a time of "rapid growth" for SocialVibe, and the company expects to maintain the momentum.
Even though Capano will be at the company's headquarters in Los Angeles, Tappin says, "[He] will frequently be in New York, where we have a large concentration of customers and our sales team."
Both Lofgren and Lonigro join that sales team with strong backgrounds. Lofgren will oversee the global sales team out of New York. He previously worked as CRO of the Epic Media Group. Lonigro, a longtime advertising veteran, previously worked as VP of media sales at Blue Noodle.
“Brett brings his exceptionally successful and broad sales leadership,” stated Tappin. “[And] Bob brings his successful digital media experience.” Both are seen as quality additions to the company.
“We are thrilled and fortunate to have Brett, John, and Bob join the SocialVibe team. All three provide an exceptional level of industry insight, expertise, and track record that our customers have come to expect from SocialVibe,” Tappin stated.
Recent MAD LA Articles
-
Mercury Media Acquires iMarketing Jan. 11, noon
Santa Monica-based marketing agency Mercury Media this week announced that it has acquired iMarketing, a full ... -
Rodriguez Promoted to VP of Sales, Demand Media Jan. 11, noon
Meredith Rodriguez, a 12-year digital sales and marketing veteran, was recently promoted to vice president of ... -
App Platform Phunware Acquires Tapit for $23 Million Jan. 11, noon
As initially reported in MobileMarketingDaily on January 3, mobile app infrastructure and services firm Phunware announced ... -
RPA Helps Honda Tout Innovation, American Kaizen For Civic Jan. 11, noon
As initially reported in MarketingDaily on January 4, Honda is heralding the arrival of its U.S. ... -
Whirled Lands National TV Spot With Google Zeitgeist 2012 Jan. 11, noon
Last month, Google released their Zeitgeist 2012: Year In Review video, a dramatic video that captures all of ... -
Real Web Marketing Designs Three California Dance Sites Dec. 28, 12:35 p.m.
Los Angeles-based Real Web Marketing, a web site marketing company, this week finished designing three new ... -
Grammys Social Game No Trivial Matter Dec. 28, 12:35 p.m.
The Grammy Awards are nearly six weeks away, but it’s never too soon to begin promoting ... -
Brand TLDs To Change Online Advertising, Marketing In 2013 Dec. 28, 12:35 p.m.
The Internet Corporation for Assigned Names and Numbers (ICANN) held a lottery in Los Angeles last ... -
RPA Gives To United Way Dec. 28, 12:35 p.m.
This season, Los Angeles advertising agency RPA has raised more than $92,000 for United Way for the I Have ... -
Agency of the Year: Bronze, Small Agency -- 72andSunny Dec. 12, noon
With its choregraphed percussion of brilliant ideas and precise execution, 72andSunny gets more attention than agencies ...
Be the first to comment on "John Capano Joins SocialVibe Los Angeles as CMO"
Leave a Comment